Shopping through Google provides a unique experience allowing customers to search where it's most convenient for their needs. Google’s shopping platform expands through an entire ecosystem of specific apps (google search, google maps), Web browsers (Chrome, Safari, Edge), Operating systems (Android, iOS), and devices (phones, tablets, & laptops). The challenge is to create a unified experience that both improves the overall usability when shopping while highlighting and providing the most relevant content for the products that the customer is looking for.