With Beachbody having more than 70 fitness programs its really hard to know where to start when trying to decide, what is the best workout program for me? The challenge is to create a product that can help everyone in every stage of their fitness journey. This minimum viable product approach simplifies that experience and gets to the core of people’s personal fitness goals.

This product was not only built to help onboard new users but also to be used as a learning tool for potential new customers. This solution was built for both a mobile app and website experiences to reach all audiences across display, social, & search channels. One main benefit is the ability to customize the experience for target audiences based on the questions we ask and the pages we present.

Overall excellent feedback and high reviews through our internal test groups and online user testing. Virtually no user error and most people wanted to either try their recommended workout program or continue exploring other workouts. When asked if you would recommend to a friend the average feedback score was 8.1 out of 10.